Balenciaga's Summer 2019 Campaign Is an Absurd 'Matrix' Homage

To promote the label's boundary-pushing Summer 2019 offerings, Balenciaga tapped artist and filmmaker Jon Rafman to create a playful campaign film. The nearly-2-minute video is done in the style of fan-made Matrix movies, complete with low-fi special effects. The campaign video is silent, save for the copyright-free sound effects and a pumping '90s dance track. Balenciaga-clad models rollerblade, sprint and battle their way through a city, laboratory and intentionally-amateurish green screen set...